In order to benefit from a more flexible and efficient keg supply chain solution, award-winning Green Flash Brewing Co. has chosen MicroStar Logistics to meet their nationwide keg needs under a long-term partnership agreement.
“When we brewed our first barrel of Green Flash beer 15 years ago, we knew we had something special but couldn’t have imagined the explosive growth we were about to experience,” said Mike Hinkley, Green Flash’s Chairman and Founder. “As it became clear that discriminating beer lovers from coast to coast were looking for Green Flash on tap, we knew we needed to re-evaluate our keg supply chain to make sure we were meeting demand as efficiently as possible while adhering to our uncompromising approach to quality. In MicroStar we have found the kind of people who are committed to being an extension of our operation and have invested in the things that are critical to fast-growing, national breweries like Green Flash.”
“We’ve known Mike and the team at Green Flash for years and have watched with tremendous respect as they’ve grown and evolved,” said MicroStar’s President and CEO, Michael Hranicka. “We saw their addition of new markets, their acquisition of the insanely popular Alpine Brewery and the build out of their Virginia brewery. We knew we had the scale to help them achieve their goals and that our investments in quality, people and technology put us in a unique position to help them win in today’s competitive beer environment. The time was simply right for us to work together and we thank Mike and the Green Flash team for trusting us to meet their keg needs well into the future.”
Over the course of 20 years, MicroStar has built the industry-leading pool of ~3 million kegs and relationships with approximately 1,600 beer wholesalers delivering the efficiencies and flexibility brewers of any size need to succeed in today’s competitive on-premise beer environment. In addition, MicroStar’s investments in regional quality managers, diagnostic equipment, proactive repair and maintenance, technology-enabled keg ordering and reporting tools, customer service personnel, and new products and services provide the foundation for strong, long-term customer partnerships.
Green Flash Brewing Co.
Green Flash Brewing Co. is located in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. Green Flash is available in bottles and on draft nationally — offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers from their Cellar 3 series. Please visit the Green Flash website www.greenflashbrew.com for more information.